How much does a real estate IDX website cost?

A breakdown of what agents actually pay for an IDX website — setup fees, monthly platform costs, IDX feed fees, and add-ons — and how to avoid overpaying for leads.

The real cost has four parts

1) Platform / hosting — the monthly subscription for your site. 2) IDX feed — access to live MLS data, sometimes bundled, sometimes billed separately by the platform or MLS. 3) Setup — one-time build or onboarding fees, which range from zero to a few thousand dollars. 4) Add-ons — CRM, SEO, ad management, and per-lead fees that stack up fast.

What agents typically pay

Budget IDX plugins on a DIY site: ~$50–$100/mo plus your own hosting and design time. Mid-market all-in-one platforms: ~$100–$400/mo. Premium lead-gen suites (Ylopo, Lofty, Luxury Presence) frequently run $300–$1,500+/mo once ad spend and setup are included, often with annual contracts.

The hidden cost is lock-in: platforms that charge per lead or require 12-month commitments make it expensive to leave even when results disappoint.

How to avoid overpaying

Prefer all-in-one over stitched plugins — one bill, no integration gaps. Avoid per-lead pricing; your leads shouldn't get more expensive as you succeed. Insist on month-to-month or a free trial so you can verify results on your own domain first.

The Whole Agent starts at $59/mo, includes IDX, your domain, SEO pages, and CRM, has no setup fee, and offers a 14-day free trial — no credit card required.

Frequently asked questions