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The Whole Agent vs Lofty
Lofty (formerly Chime) is a mature all-in-one aimed at large teams. It's also expensive, has a learning curve, and layers on setup fees, ad-management markups, and per-lead AI charges. The Whole Agent delivers the same essentials with simpler UX at a fraction of the cost.
| The Whole Agent | Lofty | |
|---|---|---|
| Starting price | $59/mo | $449/mo+ |
| Setup fee | $0 | $500–$2,000 |
| Long-term contract | — | ✓ |
| Ad-management markups | None | 15–20% |
| Metered per-lead AI fees | None | ✓ |
| Transparent public pricing | ✓ | — |
| Designer themes, self-serve | 12 | Templates |
Why agents choose The Whole Agent
- ✓No setup fee and no contract — month-to-month
- ✓Flat pricing: no ad markups, no per-lead AI charges
- ✓Simpler UX and faster onboarding
- ✓Roughly 1/4 the entry cost
When Lofty might be the better fit
Lofty is a capable all-in-one for large teams with the budget and time to master its depth. If you want the core essentials with cleaner UX and honest pricing, The Whole Agent is the lighter, cheaper path.
See The Whole Agent for yourself
Competitor figures from public pricing pages & third-party reviews, mid-2026. For comparison only.