Resources for real estate agents
Guides on IDX websites, real estate SEO, lead generation, and switching platforms — everything agents need to build a website and CRM they own.
The best real estate website builder for agents in 2026
A practical guide to choosing an IDX website builder as a real estate agent — what to look for in design, lead capture, SEO, CRM, and price — plus how The Whole Agent compares.
Read more → BasicsWhat is an IDX website? A plain-English guide for realtors
IDX lets your website show live MLS listings. Here's what IDX means, how it works, what it costs, and how agents use an IDX website to generate buyer and seller leads.
Read more → PricingHow much does a real estate IDX website cost?
A breakdown of what agents actually pay for an IDX website — setup fees, monthly platform costs, IDX feed fees, and add-ons — and how to avoid overpaying for leads.
Read more → Lead genHow to get more seller leads with a home-valuation tool
Home-valuation ('what's my home worth') tools are the highest-converting seller-lead magnet an agent can run. Here's how to set one up and turn estimates into listings.
Read more → SEOReal estate SEO: how agents rank their own website
A realistic SEO playbook for agents — the pages that actually rank, how local and long-tail search works, and how to earn organic buyer and seller leads without paying a portal.
Read more → SwitchingSwitching from Ylopo or Lofty without losing your leads
Thinking of leaving Ylopo, Lofty, or another lead-gen suite? Here's how to migrate your website, contacts, and follow-up to a platform you own — without dropping a single lead.
Read more →Launch your own site this week
IDX website, SEO pages, home-valuation & CMA tools, and a CRM — in one platform, from $59/mo. 14-day free trial, no credit card.