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The Whole Agent vs IDX Broker
IDX Broker (owned by Elm Street) is a widely used IDX search plugin — Core $60, Engage $99, Elite $145 — that embeds into an existing WordPress site. It added AI Smart Search and an AI redesign tool in 2025, but there's still no built-in CRM (it pushes IXACT at roughly +$50/mo), its search often lives on a subdomain or iframe that dilutes your SEO, and agents commonly report plugin instability and slower support since the acquisition (Capterra ~3.2, WordPress plugin ~3.1). The Whole Agent replaces the widget with a full branded site, a real CRM, and compliant AI in one bill.
| The Whole Agent | IDX Broker | |
|---|---|---|
| Starting price | $59/mo (all-in) | $60–$145/mo + add-ons |
| Setup fee | $0 | ~$99–$150 |
| Native CRM included | ✓ | None (pushes IXACT +$50/mo) |
| Full branded website | ✓ | Widget / subdomain |
| SEO on your own domain | ✓ | Subdomain / iframe |
| Polygon / map-draw search | ✓ | Higher tiers only |
| Compliant AI concierge | ✓ | AI search added 2025 |
Why agents choose The Whole Agent
- ✓A complete, modern branded website — not an embedded widget on a subdomain
- ✓A real native CRM included, instead of an IXACT upsell at ~$50/mo
- ✓SEO builds on your own domain, not a subdomain or iframe that dilutes it
- ✓Compliant AI concierge and match scoring built in
- ✓One all-in price instead of a plugin tier plus add-ons
When IDX Broker might be the better fit
If you only need to bolt IDX search onto an existing WordPress site and already run a separate CRM, IDX Broker's plugin is proven and its MLS coverage is broad after 15+ years. If you want a complete modern site plus a CRM and AI in one login, The Whole Agent replaces the whole setup.
See The Whole Agent for yourself
Competitor figures from public pricing pages & third-party reviews, mid-2026. For comparison only.